Just as the title suggests, this book dives into all aspects of 'The Business of Specialty Coffee' -- on both micro and macro level. To see a breakdown of each of the chapters, click the extra images. It's an extensive and wide-ranging overview --
From The Author's Website:
Step into the world of specialty coffee with Maxwell Dashwood's "The Business of Specialty Coffee." Beyond sips and aromas, this book delves deep into the commercial side of coffee.
Structured in eight comprehensive parts, the book begins with an overview of the specialty coffee industry, moving to the nitty-gritty of doing business, understanding wider market forces, values, branding, marketing, strategies, and concludes with Dashwood's thoughts on the future of this ever-evolving market.
With a journalistic approach, Dashwood doesn't prescribe a one-size-fits-all business model but offers a panoramic view of the industry, providing readers with the tools, insights, and understanding needed to carve their niche. Whether you're an entrepreneur thinking of entering the coffee business, an established professional, or just a coffee enthusiast, this book promises a rich blend of information and inspiration.
